Corporate Profile

About Us

At Interia, we specialise in transforming office spaces into vibrant, modern and functional environments that inspire productivity and collaboration. We deliver sophisticated, tailored solutions that combine style, quality and affordability, all while ensuring projects are completed on time and within budget.

Our extensive range of contemporary and sustainable furniture is designed to suit any office space, offering both aesthetic appeal and environmental responsibility.

With over 40 years of expertise and proudly WA owned and operated, we take a customer-first approach. Our dedicated team of furniture fit out specialists are committed to creating unique, thriving workplaces that reflect your business’s vision.

Company Timeline

Our story is one of steady growth, innovation, and evolution. From humble beginnings as a family business in the 1980s to becoming a trusted name in workplace furniture and fitout solutions, Interia has continually adapted to meet the changing needs of its clients.

Our Beginnings: From Tubefurn to Interia

Founded in 1984 by Graeme and Michael Craddock as Tubefurn, the business began with tubular metal furniture and upholstery for the Perth market. By the early 1990s, it had expanded into larger premises with added powdercoating and cabinetmaking capabilities.
Becoming Interia Systems

By the early 2000s, the business had expanded its manufacturing and importing capabilities and rebranded as Interia Systems. During this time, it secured State Government contracts and developed a full range of workstations and storage for the corporate market.
Strategic Growth and Expansion

2017–2020: Graeme’s sons joined as directors, driving growth through strategic acquisitions, including Direct Office Furniture and Cubispec Washroom Systems. During this period, the business expanded importing and manufacturing, investing in global supplier relationships and local production technology.
Interia’s Next Chapter

2020-2025: Interia Systems was rebranded as Interia, aligning the name with the company’s vision and customer recognition, alongside the recent launch of a new website and refreshed branding. Introducing European-designed products and targeting larger, high-end commercial projects.

Mission, Vision & Values

Our mission, vision, and values guide how we approach every project, ensuring thoughtful, client-focused, and high-quality solutions.

Mission

To deliver creative, contemporary, and cost-effective commercial furniture solutions that transform workspaces into unique, inviting, and thriving environments.

Vision

To create inspiring, functional, and sustainable workspaces that exceed our clients’ expectations at every stage of their project.

Values

Our tailored service, client focus, sustainability, quality, and over 40 years of WA expertise.

Our Process

While no projects are the same, we follow a consistent process to deliver a satisfying experience for clients.

Listen, Learn & Research

We learn our clients’ needs through diagnostic questions, then use their feedback and research to offer tailored solutions.
Design & Deliverables

Next, we handle design development, space planning, product and finish selection, and prepare drawings and proposals.
Finalise & Schedule

Afterwards, we finalize details, place orders, schedule work, and hand over the project to dedicated managers.
Deliver & Install

The project is concluded upon delivery and installation, rubbish removal, quality checks, punch list, ongoing support, closeout book and quality audits.

Why Choose Interia?

We deliver creative, contemporary, and cost-effective commercial furniture fit-out solutions for designers, project managers, builders, business owners, and government agencies looking to transform their offices into unique, inviting, and thriving workplaces.

Commercial Fit-Out Specialists: Sophisticated, great-value furniture solutions.
Tailored & Reliable: Solutions delivered on time and on budget.
Sustainable & Responsible: Quality products with credible green certifications.
Client-Focused Team: Dedicated, hard-working specialists who put clients first.
WA Owned & Experienced: 40 years of local expertise.

Our Commitment to Sustainability

At Interia, sustainability is at the heart of everything we do. From responsible product sourcing to in-house manufacturing, we strive to provide high-quality furniture that meets our customers’ needs while supporting a sustainable future.

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