Corporate Profile

Who We Are

As Perth’s leading Office Furniture & Joinery solution provider, Interia’s mission is to provide superior products which allow our clients to “Create Work[ing] Spaces”.

We see ourselves as a value adding partner to Architects, Interior Designers and Business Owners & Managers through our ability to supply high-quality, tailored Office Furniture & Joinery solutions to create High-Performing, Engaging, Work[ing] Spaces.

Research has proved that the physical environment plays a huge part in the productivity of staff and with our 30 years experience in the industry, we realise that there is no “one size fits all” approach to creating the optimum workspace to allow staff to do their best work.

Whether it be for a single office space or multi level furniture fitout, we work with our clients every step of the way to ensure the project is successful for all stakeholders.

We pay careful consideration to the culture, workflows & branding as well as any further personalised requirements the project requires.

We have complete control over quality & project delivery schedules with our capability to design, manufacture, project manage and install.

Our experience spans countless projects in massively varied industries. We take pleasure in providing Office Furniture & Joinery solutions that suit every unique design brief. Providing you with the outcome that you need, and desire is essential to us, and we enjoy working in close partnership with our customers, every step of the way.

We stand behind our unparalleled capability to provide high-quality, tailored workspace products with exceptional lead times.

Company Timeline

1984 - 1990s

Originally started in 1984 by Graeme Craddock, who along with his brother Michael initially set up in the manufacture of tubular metal furniture and upholstery, supplying commercial seating and tables to the Perth market under the name Tubefurn. In the early 1990s the business had grown to a point where new, larger premises were able to be invested in, with additional powdercoating and cabinetmaking capabilities added at the new facility.

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2000s

By early in the new millennium the company had further grown and commenced an importing program of task seating and workstation systems. This again meant further space was required so a new larger warehouse and office building was constructed alongside the original factory. By now sons of both founders were beginning to join the family business and worked to expand both the importing and manufacturing capabilities of the business. New products and new markets resulted in a strategic rebranding of the company, which became known as Interia Systems.

A key development in this period was the successful tendering on the state government contract for the supply of classroom furniture, with the full range being designed and manufactured in house and supplied in large quantities to both government and private educational and tertiary institutions. In these same years, the team worked hard to develop a full range of workstations and storage, to compliment existing product lines and allow for further expansion into the corporate furniture market.

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2012

By 2012, it became clear that the company’s future lay in commercial furniture, and so the business pivoted to focus entirely on this market.

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2017 - 2020

After enjoying several years of steady growth and enduring the difficult years during and post GFC, Graeme’s sons were brought on board as directors and set about identifying areas of further potential growth for the business. An opportunity presented itself for Interia to acquire a local furniture dealer, Direct Office Furniture. Having supplied and worked with the dealer for many years, the acquisition opened up significant opportunity in e-commerce and growth in WA’s massive resources sector.

Within months another opportunity for acquisition emerged, and Cubispec Washroom Systems was purchased to fit in strategically with revenue growth plans that had been established. This was an entirely new product and market for the business, so provided plenty of operational challenges to go along with the revenue growth.

In these years both the importing and manufacturing arms of the business were expanded greatly, with relationships established with suppliers all over the globe and significant investment in local manufacturing technology and machinery.

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2021

Following what was a challenging 2020 in the midst of the global pandemic, and after several years of focus on and rapid growth of the Cubispec business, a strategic vision was put in place to capitalise on the significant growth potential for Interia in the national furniture market, with new European designed and manufactured products and a national presence allowing Interia to target larger and higher end commercial furniture projects.

At this same time, the decision was taken for Interia Systems to become known as Interia, to align with the company’s vision and with what our expansive customer base knew us as.

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Our Process

While no projects are the same, we follow a consistent process to deliver a satisfying experience for clients.

Listen, Learn & Research

We get to know a client and their needs by asking diagnostic questions. Then, we discover the distinctive traits of the client’s company and use their feedback, experience and research to provide a variety of suggestions and solutions

Design & Deliverables

Next, we proceed to design development, space planning, product application & selections, fabric and finish selection, create typical drawings, proposals, installation drawings and more

Finalise & Schedule

Afterwards, we finalize details, place orders, acknowledgements detailed scheduling, enter into project management software & conduct project handover to dedicated project managers

Deliver & Install

The project is concluded upon delivery and installation, rubbish removal, quality checks, punch list, ongoing support, closeout book and quality audits

Our Projects

While no projects are the same, we follow a consistent process to deliver a satisfying experience for clients.

RAC INSURANCE

West Perth WA

SUMITOMO

Perth Exchange Tower

CENTREWEST

West Leederville

HATCHET

Subiaco

SHQ

Sexual Health Quarters Northbridge

PIARA WATERS

Piara Waters Secondary College

Our Green3 Policy

Statement about the commitment to sustainability and environmental management that your business is prepared to make

We’re Serious About Sustainability

Today, as businesses have become more fast-paced and dynamic with higher output capabilities, so has the demand to demonstrate greater environmental stewardship and social responsibility grown exponentially. Interia is 100% committed to sustainability and the safeguarding of the natural environment.

We have created and implemented the Green3 Environmental Policy to minimise any negative impact on

This policy addresses the 3 main environmental issues that our industry faces being Material, Energy & Waste.

Material
Energy
Waste

Ready to create your work[ing] space?
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Onsite Consultation

Onsite Consultation

  • One on One meeting with highly experienced Sales Consultant
  • Site specific opportunities & constraints addressed
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Showroom Presentation

Showroom Presentation

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  • Wide range of samples
  • Test & Trial samples
  • Project specific samples can be set up
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